Purpose & Values
Willow Bridge Property Company integrated five regions and over 5,500 employees, building on Lincoln Properties’ legacy. However, outdated values and manager skills hindered critical performance conversations, fostering an artificial harmony and high employee turnover (41%). Industry average is 33%.
After focus groups and collaboration, we led an integrated team to develop branded communications, manager workshops, and “one-to-one conversation guides” showcasing new values and leader principles. These guides empowered managers and employees with proven models for psych safety, courageous dialogue, and an action-oriented collaboration.
Gamified naming contests and team micro-meetings incentivized employee ownership of values. Successful roll-out and team talks mobilized a highly engaged culture.
Engagement surveys will set a baseline for the year as new skills and monthly micro-meetings are practiced. Employees today are proudly wearing WB swag for #LivingOurValues.