Maersk, a global leader with 100k+ customers and employees in over 130 countries, partnered with Korn Ferry to transform its work culture. The focus was on becoming more human-centric and fostering a culture of constant feedback to improve performance. The client, seeking new approaches to lasting success, collaborated with Colin Connor (now CoCoWorks Director) as global creative lead.
Colin Connor and team delivered a branded end-to-end experience for managers and employees. Korn Ferry designed a multiyear capability strategy with key behaviors and content aligned to Maersk’s purpose and values. Integrated solutions included digital learning, leadership development, change management, and a “radically human” communications campaign.
The campaign and change playbook enabled local business partners to engage employees with fun and inspiring “cultural moments” aligned to each content release, targeting both office and skilled trades leaders with persona-based content, including translations into seven languages.
The result was the largest HR transformation program in company history, leading to a 43% increase in employee engagement for participating teams. Regular feedback sharing among managers and teams enhanced individual and team performance. Employees raved about the program, and it’s now being translated into additional local languages.
