Proximo, a family-owned spirits business, expanded its operations and management, merging teams and cultures from Canada, the US, and Mexico. While brand guidelines and values were clear among leaders, cultural narratives and leadership principles varied widely in marketplaces.
Consistent communication was challenging due to varying technology access, and onboarding was inconsistent. Proximo needed leader training, assets, and tools to improve teamwork and customer service.
As executive creative director at Korn Ferry, Colin Connor and his team designed memorable workshop experiences for team meetings on the go. The “Power of We” campaign and related workshop series aimed to deliver workplace behaviors that aligned with the Proximo work ethic and brand.
After discovery research, the team developed core values, narratives, and reflective exercises for managers and key team exercises to gamify the experience. Memorable “activation” moments were designed to encourage employees to embody these behaviors.
The program’s success was evident in improved customer service ratings and client satisfaction scores as it rolled out across the NA organization.
