Lhoist Internship Page
Lhoist, the world’s largest and oldest lime and minerals supplier, sought to enhance brand recognition and employee value proposition among top talent.
Korn Ferry’s research identified key attributes sought by MBA’s, including immediate assets to manage, high ownership, and a dynamic work environment: Lhoist’s world-class business management trainings for new leaders differentiated them as an employer.
The InfiniteAbility employer brand campaign, conceived by Colin Connor (CoCoWorks Director), showcased Lhoist’s trainings and talented people, offering various storytelling opportunities.
Working with Chief People Officer Durell Vieau, CoCoWorks Director developed a content strategy to capture Lhoist’s business and career paths, providing a brand toolkit for digital, print, and onsite experiences, while an employer anthem-captured the voice of leaders and employees.
This campaign positioned Lhoist as an employer of choice for young MBAs seeking impact in industry and became a rallying cry for Lhoist’s people.
