Lhoist Employer Brand

Lhoist Internship Page

As the world’s largest and oldest lime and minerals supplier, Lhoist has no lack of ubiquity in our everyday lives. Their product is likely already in your home, whether you recognize their name or not. But brand recognition amongst top talent and consistent delivery of the employee value proposition was the key issue they came to us with over ten years ago.

Early research from Danielle King’s team at Korn Ferry into the brand denoted key attributes many MBA’s seek, including immediate and significant assets to manage, high level of ownership and a dynamic work environment. A key ingredient to defining their differentiators as an employer and their eventual employer brand was their world-class business management trainings for new leaders. 

Leveraging their capabilities and leadership institute as key differentiators, we put the focus on the candidates and their existent talent. The InfiniteAbility employer brand campaign, conceived by Colin Connor and team, was brought to life. Showcasing their trainings and their talented people, it offered innumerable ways to tell their story and highlight their greatest strengths. 

Working with their Chief People Officer, Durell Vieau, we developed a content strategy that captured the depth of their business and their people’s career paths to showcase the offer, plus a complete brand toolkit with templates and storytelling for digital, print and onsite experiences. We also conducted an anthem building exercise that captured the voice of their leaders and their people, which became a kind of rallying cry for what it means to work at Lhoist.

Not only did this catapult the profile of the global industry leader in, but it also helped them to position themselves as an employer of choice for young MBAs who want to make an impact early. Plus, it helped position our primary client to share her leadership strengths at the next level too. Infinite indeed!